Investigation in Customer Value Segmentation Quality under Different Preprocessing Types of RFM Attributes
نویسندگان
چکیده
منابع مشابه
Classifying the segmentation of customer value via RFM model and RS theory
Data mining is a powerful new technique to help companies mining the patterns and trends in their customers data, then to drive improved customer relationships, and it is one of well-known tools given to customer relationship management (CRM). However, there are some drawbacks for data mining tool, such as neural networks has long training times and genetic algorithm is brute computing method. ...
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ژورنال
عنوان ژورنال: International Journal of Recent Contributions from Engineering, Science & IT (iJES)
سال: 2016
ISSN: 2197-8581
DOI: 10.3991/ijes.v4i4.6532